Aroha

Originally launched as an online media consultancy, Aroha now operates, manages, supports and produces over 1500 online radio stations.

Aroha is the world’s largest creator, developer and manager of radio stations around the world. Our business operations also include:

• Consulting in radio station production and management
• Access to broadcasting experts skilled in original content production
• Developing online radio playout software

However, in the 21st century traditional commercial radio struggled to evolve and radio stations failed to listen to the listeners.

Pioneering, Progressive, Innovative

Despite the rapid growth of music streaming, Radio has maintained its power to reach millions of listeners across the world.

Aroha Media is at the leading edge of innovation having developed the technology to future-proof the network and require minimal intervention or human interaction.

Aroha Media’s own brand YouRadio, is set to become one of the world’s most influential and dominant players in the streaming radio market.

Our RadioTaxi brand supports independent and national radio stations enabling them to reach a global audience online.

The fusion of streaming and radio, combined with the focus on genre casting, innovative technology, and low maintenance, enables Aroha Media to compete with global media companies without complex infrastructure and subsequent high operational and resourcing costs.

Despite the rapid growth of music streaming, Radio has maintained its power to reach millions of listeners across the world.

Genre-specific radio stations enable more effective targeting of niche audiences. By focusing on a particular genre, stations can appeal to specific demographics or interest groups, fostering deeper engagement and loyalty among listeners.

Dedicating airtime to specific genres, such as jazz and classical, and world stations, such as Bollywood, shows an understanding of the changing marketplace and listener requirements.

Currently, Aroha Media‘s YouRadio brand is the biggest radio station platform in the world with more stations and music genres than any of the international radio station brands, such as the BBC, Global and Bauer

Supported by Aroha, YouRadio has ambitious plans to capture market share from key streaming providers, including global giants Spotify, Amazon, and Bauer.

By 2025, 18-34-year-olds will most likely spend more time listening to the radio than watching TV. A UK government review of the radio industry has concluded:

• 19% of audio listening comes from smartphones [1], making radio access via the Internet a popular method of consumption

• Future listening projections show that radio will retain a central role in the UK media for at least the next 10-15 years, and similar projections can be expected worldwide [2].

• Radio will account for over 50% of UK audio listening in the mid-2030s. As the UK is one of the most well-established radio markets in the world, we can expect this to be reflected in other territories and markets.

• In the UK, 90% of all adults listen to the radio once a week. This figure hasn’t decreased at all over the last ten years, but the move to online listening has increased. Big territories, including India and China, are likely to see even higher growth.